A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me.
Community Management is often perceived as being “social media management+”, i.e. social media management, perhaps with a bit of extra “attention” to the community members.
However, Community Management, at least the way I practice it, is a lot more than that. It is what makes the difference between getting someone to visit your site or download your app and actually converting them to a paying customer and retaining them. In other words, running a campaign to get people to like a page on Facebook, click an ad and visit a website or download an app is easy. It’s a matter of practice and budget really. You don’t even have to be a professional social media manager to run a successful campaign.