Content is King and Distributions is its Queen. The Social Fairy focuses on telling real stories to real people. Making content count.
If you head your own business or lead your own brand, chances are you are aware of the crucial part social media marketing plays in your overall marketing strategy. You may even already be aware of the difference between social media management and community management. If that is the case, then you also understand that…
Over the past 3 years The Social Fairy has been a partner to the growth and success of numerous start-ups. The Social Fairy also works with one of Israel’s leading Technology incubators, communal work spaces, an Accelerator program and is connecting Start ups to Investors, when possible. From overall strategy and even business plans and…
פעמים רבות עולות שאלות לגבי תכולת העבודה שאנו מציעים בכל שירות. אין לנו מחירון, וכל הצעת מחיר שאנו מוציאים היא שונה מהאחרות, מפני שהאני מאמין העיקרי שלנו הוא, כמנהלי קהילות, שהפתרון המלא ותמהיל השירותים האופטימלי צריכים להיות מותאמים לכל לקוח לפי נישת הפעילות , הדרישות והתקציב. אבל בכל זאת, כדי לתת מסגרת כללית ותובנות…
Seth Godin, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”. I think he couldn’t be more correct. It isn’t easy to re-invent your strategy, marketing, branding and messages in order to stand out; and I know this from first hand experience.…
Back in 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk about the topic from my unique point of view as a Community Manager. With it being my first public speaking engagement about social media, I wanted to make sure I create a…
This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…
I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…
A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me. Community Management is often perceived as being “social…
My view of community management (which is my passion and my calling) is integrative. When I say that, I mean that I am not just a social media manager or just a copywriter, blogger or content marketer. I don’t just set up and run campaigns on Facebook or promote events and I certainly don’t create…
את הפוסט הזה אני כותבת הרבה זמן אחרי שהיה צריך לפרסם אותו. דחיתי את הכתיבה שלו שוב ושוב גם כי אני עמוסת עבודה (וזה מצוין) וגם כי קיוויתי שאם אמתין קצת, משהו בתרבות ההעסקה הישראלית בכלל ובתחום ניהול הקהילות בישראל בפרט ישתנה. לצערי זה לא קורה והחלטתי לכתוב את הפוסט הזה מהמקום המאוד אישי ולפעמים…