Elinor Cohen is the founder of the Social Fairy. Elinor is an experienced community manager and social media strategist, spreading some marketing magic and fairy dust all over the web.
If you head your own business or lead your own brand, chances are you are aware of the crucial part social media marketing plays in your overall marketing strategy. You may even already be aware of the difference between social media management and community management. If that is the case, then you also understand that…
In my last post I said a community is a living organism, because it’s made up of people and because it evolves. These people are all gathered around a mutual interest and cause. It is, therefore, only logical that a true community manager is first and foremost a part of the community. The community manager…
ניהול קהילה – מילת הבאז החדשה כמנהלת קהילות, אחת הראשונות בארץ (ויש בין לקוחותיי שאומרים אחת המובילות), תהיתי פעמים רבות על המשמעות של הביטוי הזה לאנשים בישראל, ובשאלה: האם אפשר ללמד ניהול קהילה. בפנטזיה הפרועה שלי תמיד רציתי להכשיר מנהלי קהילות כדי להעשיר את עולם השיווק אונליין בישראל. אני חושבת שניהול קהילות הוא תחום…
Over the past 3 years The Social Fairy has been a partner to the growth and success of numerous start-ups. The Social Fairy also works with one of Israel’s leading Technology incubators, communal work spaces, an Accelerator program and is connecting Start ups to Investors, when possible. From overall strategy and even business plans and…
So, here’s the thing (starting with the bottom line first): Being a community manager is something you have to be born with. You can be trained in the tools of the trade, but the essence has to be there. In that sense, if you are a social media manager, who also does “customer service”…
פעמים רבות עולות שאלות לגבי תכולת העבודה שאנו מציעים בכל שירות. אין לנו מחירון, וכל הצעת מחיר שאנו מוציאים היא שונה מהאחרות, מפני שהאני מאמין העיקרי שלנו הוא, כמנהלי קהילות, שהפתרון המלא ותמהיל השירותים האופטימלי צריכים להיות מותאמים לכל לקוח לפי נישת הפעילות , הדרישות והתקציב. אבל בכל זאת, כדי לתת מסגרת כללית ותובנות…
Seth Godin, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”. I think he couldn’t be more correct. It isn’t easy to re-invent your strategy, marketing, branding and messages in order to stand out; and I know this from first hand experience.…
Israel, 2015 The Social Fairy is part of ENGSTR Consulting SRL (The Engagement Strategy group) since 2015. It is the Training branch of The Engagement Strategy group, dedicated to training C-Level executives in the art of Community development and using communities as engines of growth (business, marketing and more). Originally founded by Elinor Cohen, also…
[This post was originally posted by me on Linkedin: http://linkd.in/1vU6bXE] I often find myself having to explain potential clients what it is I do as a community manager (and why it sometimes costs more than what other professionals offer). I found this great piece from the Community Roundtable this morning. It’s not a new piece but…
“Actions speak louder than words” and “A picture’s worth a thousand words” are just two of the principles most of us live by, be it because we actually believe in them or because we’ve been conditioned to believe in them. I’m all for good deeds, actions and pictures (I love taking them and drawing them…