Over the past 3 years The Social Fairy has been a partner to the growth and success of numerous start-ups. The Social Fairy also works with one of Israel’s leading Technology incubators, communal work spaces, an Accelerator program and is connecting Start ups to Investors, when possible. From overall strategy and even business plans and…
Seth Godin, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”. I think he couldn’t be more correct. It isn’t easy to re-invent your strategy, marketing, branding and messages in order to stand out; and I know this from first hand experience.…
Israel, 2015 The Social Fairy is part of ENGSTR Consulting SRL (The Engagement Strategy group) since 2015. It is the Training branch of The Engagement Strategy group, dedicated to training C-Level executives in the art of Community development and using communities as engines of growth (business, marketing and more). Originally founded by Elinor Cohen, also…
[This post was originally posted by me on Linkedin: http://linkd.in/1vU6bXE] I often find myself having to explain potential clients what it is I do as a community manager (and why it sometimes costs more than what other professionals offer). I found this great piece from the Community Roundtable this morning. It’s not a new piece but…
Back in 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk about the topic from my unique point of view as a Community Manager. With it being my first public speaking engagement about social media, I wanted to make sure I create a…
This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…
I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…
My love affair with community management began when I worked for an indie gaming studio. The studio had since closed and the games are no more, but the community remains and so does the community manager…. This is my first post here so it is an introduction. It is also my view of community…
My view of community management (which is my passion and my calling) is integrative. When I say that, I mean that I am not just a social media manager or just a copywriter, blogger or content marketer. I don’t just set up and run campaigns on Facebook or promote events and I certainly don’t create…
Outsource Community Management – Yes or No? As a community manager working mainly with young start-up companies, I often encounter hesitant clients asking whether or not outsourcing community management (and other services) is the wise thing to do. I can understand them completely. I bet you think my immediate answer would be “yes of…