Elinor Cohen, The Social Fairy, is an Engagement Strategist (a combo of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage. Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, She works with brands to help them evolve and transition from the narrow B2B or B2C approaches to the broader B2P. Elinor also trains Executives in Social Media and Personal branding and the future generation of Engagement Strategists. She is currently operating from the world’s innovation hub – Israel, the Start-up nation – working globally with clients from around the world.
Writing a business plan can be a lot of hard work, but not doing it will most likely have serious implications on the future and success of your business. Not every business or company needs a 100 pages long business plan. However, every company needs a plan that focuses on the main idea, the…
Anyone in the marketing industry is familiar with the buzz words B2B (Business to Business) and B2C (Business to Client). Today, I want to talk about a new concept that I feel is necessary and I hope is budding – B2P(Business to People). No matter what business or industry you’re in, you must be working…
Today I want to write a bit about my core values. The Social Fairy stands for integrity and professionalism. Sure enough I have more than these two values guiding me but these are the most important ones, for me at least, in my work. Now, what does this mean? Simply put it means I never make a promise…
ניהול קהילות היא נישה חדשה יחסית בתוך הג’ונגל הרחב של מדיה חברתית. בחו”ל היא תפסה תאוצה קצת יותר. בארץ – עוד לא כל כך. אולי זה קשור לתרבות הישראלית שאנחנו אוהבים כל כך אבל שמפריעה לנו להקשיב האחד לשני. אתם יודעים התרבות הזו של “אני יודע הכי טוב” ושל “אחי סמוך…יהיה בסדר”…. ניהול קהילות…
This post is inspired by several people with whom my interactions lately restarted some thinking processes in me. The first person is my close friend Hagar Shafrir, who I had the pleasure of spending much needed quality time with in the past weeks, despite our living countries apart. With both of us being at…
For Social Media Managers: Got this on one of the groups on LinkedIn and decided to share it. In this era of information and knowledge curation it is important to share any resource others may find useful. The Social Fairy wishes you all a prosperous 2013 filled with magic and fairy dust for success!