So, here’s the thing (starting with the bottom line first): Being a community manager is something you have to be born with. You can be trained in the tools of the trade, but the essence has to be there. In that sense, if you are a social media manager, who also does “customer service”…
פעמים רבות עולות שאלות לגבי תכולת העבודה שאנו מציעים בכל שירות. אין לנו מחירון, וכל הצעת מחיר שאנו מוציאים היא שונה מהאחרות, מפני שהאני מאמין העיקרי שלנו הוא, כמנהלי קהילות, שהפתרון המלא ותמהיל השירותים האופטימלי צריכים להיות מותאמים לכל לקוח לפי נישת הפעילות , הדרישות והתקציב. אבל בכל זאת, כדי לתת מסגרת כללית ותובנות…
Seth Godin, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”. I think he couldn’t be more correct. It isn’t easy to re-invent your strategy, marketing, branding and messages in order to stand out; and I know this from first hand experience.…
Israel, 2015 The Social Fairy is part of ENGSTR Consulting SRL (The Engagement Strategy group) since 2015. It is the Training branch of The Engagement Strategy group, dedicated to training C-Level executives in the art of Community development and using communities as engines of growth (business, marketing and more). Originally founded by Elinor Cohen, also…
[This post was originally posted by me on Linkedin: http://linkd.in/1vU6bXE] I often find myself having to explain potential clients what it is I do as a community manager (and why it sometimes costs more than what other professionals offer). I found this great piece from the Community Roundtable this morning. It’s not a new piece but…
“Actions speak louder than words” and “A picture’s worth a thousand words” are just two of the principles most of us live by, be it because we actually believe in them or because we’ve been conditioned to believe in them. I’m all for good deeds, actions and pictures (I love taking them and drawing them…
Back in 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk about the topic from my unique point of view as a Community Manager. With it being my first public speaking engagement about social media, I wanted to make sure I create a…
This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…
I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…
A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me. Community Management is often perceived as being “social…