Welcome to the Social Fairy, one of the oldest leading resource centers in Israel (and outside) about community management and specifically community management as part of a marketing and business development strategy. On our website you can read many informative articles about community management and marketing, both on a theoretical and on a practical level (how to build communities and why do it at all). Social Fairy is active since 2011 in Israel, the US and Europe. In 2015 The Social Fairy became part of the Engagement Strategy Group consulting boutique, which is headquartered in Europe these days, serving clients all over the globe in the fields of community management, strategic consulting on marketing and business development and digital transformation.