A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me. Community Management is often perceived as being “social…
My love affair with community management began when I worked for an indie gaming studio. The studio had since closed and the games are no more, but the community remains and so does the community manager…. This is my first post here so it is an introduction. It is also my view of community…
My view of community management (which is my passion and my calling) is integrative. When I say that, I mean that I am not just a social media manager or just a copywriter, blogger or content marketer. I don’t just set up and run campaigns on Facebook or promote events and I certainly don’t create…
את הפוסט הזה אני כותבת הרבה זמן אחרי שהיה צריך לפרסם אותו. דחיתי את הכתיבה שלו שוב ושוב גם כי אני עמוסת עבודה (וזה מצוין) וגם כי קיוויתי שאם אמתין קצת, משהו בתרבות ההעסקה הישראלית בכלל ובתחום ניהול הקהילות בישראל בפרט ישתנה. לצערי זה לא קורה והחלטתי לכתוב את הפוסט הזה מהמקום המאוד אישי ולפעמים…
Outsource Community Management – Yes or No? As a community manager working mainly with young start-up companies, I often encounter hesitant clients asking whether or not outsourcing community management (and other services) is the wise thing to do. I can understand them completely. I bet you think my immediate answer would be “yes of…
נעים מאוד, אני אלינור כהן ואני מנהלת קהילות. נכון, יש דף אודותי באנגלית פה באתר וגם קישור לכל פרופילי המדיה החברתית שלי (מוזמנים להתחבר!) אבל החלטתי לכתוב על עצמי פוסט היכרות בעברית כי יותר מדי פעמים אני נתקלת בשאלה: אז מה את בעצם עושה? את מנהלת מדיה חברתית? את מנהלת דפי פייסבוק? את משווקת…
As a community manager and a marketing professional working with many start-up companies, I often encounter the terms “problem” or “pain” in business plans, executive summaries and one pagers, or just in the day to day discourse. I am not sure whether it is a template they all use or a habit, but there is something…
Thought Leadership is one of the strongest buzzwords in the content marketing. When someone is considered to be a thought leader in a specific field it means that this person is thought to have a body of knowledge and authority regarding certain topics. A blog written by such person will often become an “authority blog”…
Anyone in the marketing industry is familiar with the buzz words B2B (Business to Business) and B2C (Business to Client). Today, I want to talk about a new concept that I feel is necessary and I hope is budding – B2P(Business to People). No matter what business or industry you’re in, you must be working…
Today I want to write a bit about my core values. The Social Fairy stands for integrity and professionalism. Sure enough I have more than these two values guiding me but these are the most important ones, for me at least, in my work. Now, what does this mean? Simply put it means I never make a promise…