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Business Plans

You wouldn’t start building your beautiful new house without first having an architect plan it and pouring solid foundations. The business plan is just that – it is the architectural plan for your business and it lays the foundation for the tactics that make the plan come to life.

Business plan is your first order of business, literally. It is the first thing you should have right after you came up with your brilliant idea for a new venture/start-up/business/product. There are many templates online for writing business plans, but just like with you, your idea and your approach to success is unique and your business plan needs to be tailored to you and your venture. Moreover, writing the business plan in a unique, non-template, manner will go a further way in catching the eyes of potential investors.

Executive Summaries / One Pagers

Having a business plan is a must but many times you will also need a shorter document detailing the main roadmap mile stones and / or other things for various purposes. For example, before going to a conference where you would like to hand out one page summaries to potential investors or strategic partners; Another example could be applying for investments with VC’s, the chief scientist or grants from public funds. Writing a good one pager or executive summary is an art. It is more than just copying and pasting parts from your business plan and it makes a difference when done right.

Competitive Intelligence

Once you’ve established your strategy, understand your market and target audience you need to do some reconnaissance and learn about your competition. The main reasons for doing this are two. First of all, you can save a lot of time and money by learning from the mistakes and successes of your competitors. Second, you need to know who and what you’re up against in order to refine your strategy, tactics and budget for each and every step of the way.

Business Coaching & Mentoring

Navigating through the business world can be rough. You need to know who you are (as weird as this may sound right now) and you need to have a clear vision of your business, your values – both personal and business – and your goals for the future. As trained business and life coaches we take care to go through some of the coaching process with all of our clients to make sure they know what matters to them and how to make their business work for them and with them. However, if you are interested in a complete coaching process as a separate service, this too can be done.

Website Architecture Planning

When planning your new website there are elements that must be taken into account and they require knowledge and know-how of marketing, SEO, branding, positioning, content and web design trends. Your website is more than your online brochure or business card. It is your virtual office and has to be an active tool that works for you and with you rather than against you. Therefore, before you embark on the adventure of building a new website, make sure you consult with experts to come up with the optimal sitemap and best plan for your new site.