Who we are & What we do

A consulting firm helping brands grow with a unique model and strategy for their brand story, marketing and business development. We are experts in Community Development & Management and the people connection of any brand. We build a strategy to cover the entire growth process, from customer acquisition through Community Engagement, Web Presence, PR and Growth. Many times we are the catalyst for re-examining issues, such as brand strategy, positioning, value proposition, web presence, business model and even product development.

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Engagement Strategy

Engagement Strategy is based on the 3Ws model, developed by Elinor Cohen. The 3Ws stand for: Why, Who and What – in that order. In other words, if you are used to beginning a conversation or pitch with a description of what you do, you should make the shift into starting with your “Why” – Why do you do what you do? What’s the passion and the story? Only after you can adequately answer the 3Ws, you can derive the “How”, “Where” and “When” from these answers. You can expect your Marketing Strategy and in fact your entire business development to be affected by this paradigm shift and this new state of mind.

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We are helping brands grow, evolve and succeed by leading the field of Engagement Strategy & Community Management.

From Our Blog

ניהול קהילות ככלי שיווקי

ניהול קהילות ככלי שיווקי

מי שמכיר אותי שומע ממני הרבה את הביטוי “ניהול קהילות”. אני יודעת שאני נשמעת כמו תקליט שבור לפעמים, אבל אני באמת מאמינה בכוחן של קהילות ובהבדל העצום הטמון בין ניהול קהילה לבין ניהול מדיה חברתית או סתם “שיווק” (אונליין או אופליין). כבר כתבתי רבות על קהילות ומה זו קהילה, מה מבדיל בין “קהילה” אמיתית לבין…

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emotional_engagement2

Engagement Strategy for brands’ Online Marketing

If you head your own business or lead your own brand, chances are you are aware of the crucial part social media marketing plays in your overall marketing strategy. You may even already be aware of the difference between social media management and community management. If that is the case, then you also understand that…

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Community Manager

Witchy Cats

Engaged Communities

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